Privacy policy
This policy explains what data whatitcoststoday.com ("we", "this site") collects and how it's used. Short version: we collect very little ourselves, and the ad and analytics vendors we may enable set their own cookies under their own policies.
1. Google AdSense and third-party ad cookies
This site is designed to display advertising provided by Google AdSense. When advertising is enabled, Google and its third-party ad vendors (including publishers and ad networks working with Google) use cookies to serve ads based on a user's prior visits to this and other websites.
- Google's use of advertising cookies (such as the DART cookie) enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet.
- Third-party ad vendors may use cookies, web beacons, and similar technology in connection with their ads and measurements, subject to their own privacy policies.
- You may opt out of personalized advertising by visiting Google Ads Settings (Google's advertising policies), and you may opt out of third-party vendors' cookies for personalized advertising at the Digital Advertising Alliance's opt-out page.
- As of our current build, the site ships with a placeholder publisher ID and serves no live ad requests; this section describes the disclosure required once real ad units are activated.
2. Analytics
We plan to use a privacy-conscious setup of Google Analytics (GA4) to understand which guides get read and where our numbers look stale. As of this writing, analytics is not yet enabled on this site (the snippet ships commented-out). If enabled, analytics cookies and page-view data would be collected per Google's privacy policy, and this section would be updated accordingly.
3. Email forms (worksheet signup)
If you submit the "2026 project budget worksheet" form, your email address is processed by Formspree (a third-party form handler) so we can email you the worksheet and, if you don't opt out, occasional cost-update notes. We do not sell email data. You can request deletion at hello@whatitcoststoday.com.
4. Lead-generation modules
Pages include "Find local pros" blocks that are currently inert placeholders. If activated in the future via affiliate networks (e.g., contractor-matching services), those forms/networks would collect your zip code and project details under their own privacy policies, and this section would be updated before activation.
5. Server logs & hosting
Like all websites, our host may log IP addresses, user agents, and referrers for security and traffic accounting. We do not add extra tracking beyond what's described above.
6. Children
This site is not directed to children and collects no data knowingly from children.
7. Changes & contact
Material changes will be reflected here with an updated date. Questions: hello@whatitcoststoday.com or our contact page.